London Sport appoints new Chief Executive

Emily Robinson has been appointed as the new Chief Executive Officer of London Sport and will take up her new position in February.

Robinson, a seasoned executive, spent the second half of 2021 as Interim CEO at UK Anti-Doping and has a long history of working closely with government and local leaders.

As interim CEO at UKAD, she was Chief Accounting Officer, appointed by the DCMS Foreign Minister, and led the senior management team and 75 employees in two locations and working from home.

She has already had an extensive management career, including positions at the Local Government Association and Alcohol Concern as Deputy Managing Director, before joining UKAD in 2017. While at Alcohol Concern, she developed the groundbreaking Dry January Behavior Change Campaign.

A passionate advocate and creator of inclusive, high-performing cultures, Robinson will lead the evolution of London Sport to implement its LDN Moving Strategy released earlier this year.

Commenting on the announcement, Robinson said:

“This is an extremely exciting time to join London Sport as they advance their fantastic LDN relocation strategy to make the capital the most active city in the world.

“I can’t wait to get started and I look forward to working with the Mayor of London, the London Boroughs and other partners to address the inequalities exacerbated by Covid-19 and ensure that all Londoners enjoy the full benefits of being active.

“With a view to the tenth anniversary of the Olympic and Paralympic Games in London next year, it is particularly important to me, together with the entire London Sport team, to focus on the needs of children and young people as well as physically less active adults.” . “

Commenting on Robinson’s appointment, London Sport chairwoman Jillian Moore said:

“I am delighted to welcome Emily to London Sport and I know that with her wealth of experience, she will do a fantastic job leading our organization.

Emily was a stellar candidate with her leadership skills and knowledge of local government and the charity sector. Their experience and passion for influencing politics and driving behavior change to make a real difference to society really caught on. “