Industry shorts: Aston Martin, London Sport, BBC

Aston Martin Cognizant’s F1 team has named Rob Bloom as its new chief marketing officer.

Bloom comes from his F1 colleague McLaren Racing, where he worked for eight years, most recently as Digital Director, where he developed the team’s fan engagement strategy, which spanned content, digital channels, social media, creative campaigns, CRM and loyalty was leading.

London Sport has announced a new multi-year partnership with Mexican grocery chain Chipotle through which the restaurant company will support London Sport’s vision of making London the most physically active city in the world.

Chipotle, which opened its first London office in 2010, is the first commercial organization to officially endorse London Sport’s #WeAreNotSpectators promise to promote grassroots sport across the capital in 2021. This will bring the restaurant brand into all London sporting events including the London Sport Awards in 2021 and 2022.

The partnership also promotes popular sports heroes in London to Chipotle’s thousands of customers with a new monthly recognition campaign that celebrates the dedication of people and organizations working to make community sport a reality across the capital.

The couple will also work together to promote healthy eating, starting with the new “London Sport Bowl” launched on Chipotle menus in London this month.

The BBC has secured broadcast rights for all five World Athletics World Indoor Tour meetings in 2021.

The meetings begin on January 29th in Karlsruhe and end on February 20th in Madrid. The first event marks the international return of Dina Asher-Smith to athletics alongside many of the world’s best athletics stars and will be available on the BBC’s digital platforms.

A new report from Oaks Consultancy in partnership with Laureus Sport for Good, the International Platform for Sport and Development, streetfootballworld and the Sport for Development Coalition has shown the impact of the coronavirus pandemic on the sport for development sector.

According to the State of the Sector Report, around 60% of sport for development charities predict income declines in 2021, while 82.5% of those who say their income will decrease expect either stagnation or further declines in the next year.

London Herald