Carry out characteristic development with green concept —— Three years of Ya’an International Road Cycling Race “Round the Tea-Horse Ancient Road “
Ride the millennium old road to explore the hometown of pandas. With the care and support of the Cycling and Fencing Administrative Center of the General Administration of Sport of China, Chinese Cycling Association and Sichuan Province Sports Federation, and with the close cooperation of Sichuan Social Sports Guidance Center, Sichuan Cycling Association, Ya’an Municipal People’s Government and all counties and districts, Cycling Around Sichuan · The 2022 Ya’an International Road Cycling Race “Round the Tea-Horse Ancient Road ” (hereinafter called “Tour round Ya’an”), Recently, the curtain came to a successful end in the “hometown of pandas” – Lushan, Ya’an.
Under the background of Sichuan Provincial Party Committee and Provincial Government accelerating the construction of a strong sports province and further promoting the “123456” development strategy of Sichuan sports, the ” Tour round Ya’an ” is becoming an influential brand event in China.
As the provincial independent IP event brand of “Whole Region of Tianfu”, the ” Tour round Ya’an ” always adheres to the concept of “people-centered” and “running sports to the satisfaction of the people” to continuously meet the growing needs of the people for a better life.
This year is a year of great significance for the “Tour round Ya’an”. First of all, the event has been upgraded three times in three years. This year, the event was successfully promoted to an international event in China, which has important guiding significance for sportsmen who are looking forward to the restart of the event and people from all walks of life who are looking forward to the rapid economic recovery.
In the past three years, with the increasing attention and influence of the “Tour round Ya’an”, the popularity of the host place has been further improved, which has stimulated the comprehensive economic development of local sports tourism and played an important role in promoting sports consumption and driving the development of related industries.
First, with the help of the “Tour round Ya’an”, the infrastructure construction of all districts and counties in Ya’an has been further accelerated.
It is understood that Ya’an has invested a lot of money in infrastructure construction and improvement in recent years, and has comprehensively launched the five-year action to make up for the shortcomings of national fitness facilities. During the the 14th Five-Year Plan period, the city plans to increase the area of sports facilities by more than 1million square meters, with an average annual increase of 200000 square meters; More than 6 sports parks that meet the national and provincial standards are newly built or reconstructed and expanded; Promote the construction of a 15 minute fitness circle in urban communities, and realize the full coverage of fitness facilities in towns and townships.
Second, the “Tour round Ya’an” effectively promotes the overall planning and coordinated development of competitive sports, mass sports and sports industry in the region. Sichuan Agricultural University has established the school bicycle association. At present, nearly 100 cyclists have been active in various levels of competitions for a long time. Hu Peng, a 22-year-old team player of Sichuan Agricultural University, won the eighth place in the first competition. Gong Linlang, one of Hu Peng’s fellow apprentices, has entered the national professional cycling competition in his spare time.
Third, the “Tour round Ya’an” helped build a “Strong Tourism City”. In the past three years, “bicycle + tourism” has become a new economic growth and boost point in Ya’an. Relying on the competition channel, the total exposure of the urban promotional slogan ” Take an easy and comfortable trip to Sichuan and see pandas in Ya’an” has exceeded 600million person times, and the annual growth rate of tourists in Ya’an ranks first in the province. Some professionals commented that Ya’an is the only city in the province to build a “City of Events” besides the provincial capital Chengdu.
One of the original purposes of the ” Tour round Ya’an” is to promote Ya’an through the event and polish the independent IP event brand of “Cycling Around Sichuan”.
In the third year of the event, the organizing committee remained unchanged and insisted that improving the competition level was not the only direction of the “Tour round Ya’an”. Although the Chinese Cycling Association has clearly identified the “Tour round Ya’an” as an international event in China this year, the organizers believe that this is only the beginning.
The “Tour round Ya’an” is aimed at major domestic cycling events such as “Tour round Qinghai-Lake” and “Tour round Hainan-Island”. Now, the event has been successfully held for three years and has achieved “zero safety” accident. In terms of the scarcity of resources, the three major domestic cycling events pattern of “one lake, one island and one ancient road” has taken shape. There are still two years to go before the initial goal of “building a domestic famous event within five years”. People have reason to look forward to how to adhere to the original intention, keep up with the trend of the times, and create an IP event brand with unique Sichuan characteristics!